CHECK OUT WHAT THE DENIM GUY FOUND. Two of our featured designers together at a USC Q&A

Captains of the Fashion Industry -- Gurus of Denim --  USC Roski School of Fine Arts at the University of Southern California, Los Angeles, CA (2009) with ADRIANO GOLDSCHMIED & Jerome Dahan

www.youtube.com/watch?v=MNpphi7hnKI

JEROME DAHAN grew up in Paris and came of age in Montreal, where in the mid ’70s, he designed his first pair of jeans, which featured embroidered back pockets-an innovation in the early days of designer denim. In the early 1980s, he migrated to Los Angeles, helping establish it as a world capital for the design and manufacturing of premium blue jeans. Dahan’s passion for denim as both a material and an industry has led to a string of high-profile design and brand-building positions at Guess and Lucky Jeans. As a founder of Seven For All Mankind, he brought the concept of luxury denim to the U.S. market and built a 21st century global brand. After a quarter of a century working in the industry, Dahan has emerged as a true visionary. “CITIZENS OF HUMANITY is the ultimate expression and realization of what a denim company can be,” he says. “It is fueled by knowledge, creativity and a love for denim; an enduring symbol of the American landscape which has captured the imagination of the world.”