NAME: AUDREY AGE: 22

DENIM REVIEWING: !IT JEANS, The Hottie in a 25 Short.

How does the denim fit in the waist, crotch, butt and thighs?

Fit me really well on the thighs, crouch and butt. They’re bootcut so they start to loosen up at the knees and don’t make it awkward to walk. I have a lot of low rise jeans and these come a little higher on my waist than I’m used to.

How would you style this denim ?

The length of these is short which can be a problem when I wear heels, so I mostly wear this pair with flats or sandals and keep it casual.

Where would you wear this denim to?

This denim is pretty comfortable so I tend to sport this pair when I babysit so I can feel cute when I’m running around and chasing little kids.

Want to know where to buy !IT JEANS? CLICK HERE

Photography by Samuel Lippke Studios

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Name: Joanne Age: 26

Education: B.S. Business Administration, University of Southern California

Occupation: Marketing Research and Development, Non-Profit Management

Denim Reviewing: !iT Jeans, The Pure Diva in a size 29

When I bought my first pair of !iT Jeans over two years ago, the denim fit me so well that it wasn’t long after that I bought my 2^nd and 3^rd pairs.  For a girl like me, who wanted the option to dress up or dress down her denim, I found !iT Jeans to be the perfect article of clothing I can flash on a night out on the town or wear simply to work the next day.  Not to mention I could always count on their sizing to be consistent, and be confident that if I picked up a 28 without trying it on and purchased it, it would fit me – waist, butt, and thighs – perfectly.

So, when The Denim Guy offered to fit me in a pair of !iT Jeans, I wholeheartedly agreed, because after all – there has never been a pair of !iT’s I didn’t wear until they hung on by the very last thread.

In trying on the Pure Diva, the first thing I noticed was how comfortably the denim fit me in the thighs.  Having been a track athlete in college and inheriting large Hulk-like thighs from my days training in the weight room, I was pleased to find that I didn’t have to wrestle with the denim to fit them past my thighs. Moreover, I appreciated the fact that I could chose a size based on my waist, not on the girth of my thighs, and not worry about the denim fitting loosely in the groin.

And luckily for me when worn with a pair of heels, the length was just right, making it that much easier to walk out of The Denim Guy’s studio into public and show them off right then.

Thank you !iT Jeans for taking the guess work and frustration out of trying on denim, for being consistent with your sizing, and making one hell of a jean.  And thank you Johnny for reconfirming my confidence in this brand and knowing which denim can make a girl feel like a million bucks even if she doesn’t have it in her bank account.

So what do you think ?Leave a comment and tell us all about it.

Want to know where to buy !IT JEANS? CLICK HERE

Photography by Samuel Lippke Studios

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A SPECIAL REVIEW from a High School Student!

Hi my name is Angelique and I’m a 14-year-old freshman in high school.  Even though I’m so young I would say that I’m pretty knowledgeable about premium denim brands, so I was surprised that I’d never heard of IT jeans. Once I knew I’d be reviewing a pair I did a little research and realized they are sold in all of my favorite stores and are super affordable.

My IT jeans are a dark wash and the fit is really comfortable which is great for a high school-er since I spend a lot of time sitting at my desk. Plus it’s always nice to look cute in my denim as I go from class to class.

I love that my IT jeans go with everything- I can dress them up or down depending on my mood.  I can pair them with a cute flannel or top or even wear them on my lazier days with a T-shirt or sweater. As a high school student this a big plus because you want to look cute even if you don’t have a lot of time to get ready in the morning. So its nice know that I can throw on my IT jeans and pair them with pretty much anything in my closet and know I’ll look and feel great!

I’ve gotten a lot of compliments from my friends on my new pair of !IT JEANS.  They even make me look like I have a little more junk in the trunk. And although I’m not old enough for the “sexy look” yet it’s always nice to feel cute and confident and know that my jeans are flattering and make me look my best. I also really love dark denim and the wash on these jeans is perfect.

My !IT jeans make me look and feel like I’m a Perfect 10!  I have an upcoming school function and I can’t think of a better way to complete my outfit than with my IT jeans.  I have everyone in school going out to get a pair of them…LOL!

Thanks to the Denim Guy and the FABULOUS work that he does! I don’t know what the denim world would be like if we didn’t have him in IT!

So what do you think ?Leave a comment and tell us all about it.

Want to know where to buy !IT JEANS? CLICK HERE

Photography by Samuel Lippke Studios

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Name: Samuel

Age: 24

DENIM REVIEWING: !IT JEANS in a size 30

Where would you wear this denim to?

Riding the motorcycle, I’d wear this pair to a concert, chopping firewood, arm wrestling a bear, cowtipping, lighting off fireworks off a barge and discussing oil drilling strategies.

How would you style this denim?

Leather Jacket, big mammoth hiking boots, rugged T, Plaid button up, grey V-Neck with motorcycle helmet. Love the earthy feel when wearing these.

How does your old denim compare to your new stuff? Any salvation army visits to get rid of the old denim?

This pair of denim will knock out an older pair I had by NUDIE.

Describe your experience in letting the Denim Guy fit you?

I’m glad he found some diverse pairs for me. This pair of Denim is one that I will have for awhile and wear them weekly. First step is trimming the bottom… I think they’re 34 long. Hence the wearing boots. I tucked them deep into the boot.

Who did your new jeans make you want to channel?

James Dean.

How hot did you feel walking down the street in your new denim?

Rugged and beastly. I felt like Brad Pitt in Fight Club, or Daniel Day Lewis in “There will be blood” I like the mix between old school levi’s and the William Rast feel these have.

Did you get picked up on in your new denim?

I was driving my motorcycle too fast to get picked up.

So what do you think of Samuel’s review of !IT JEANS ? Leave a comment and tell us all about it.

Want to know where to buy !IT JEANS? CLICK HERE

Photography Michelle Mosqueda for Samuel Lippke Studios

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NAME: AUDREY AGE: 22

DENIM REVIEWING: !IT, Rising Scarlet, in a size 25, short

A Q & A with AUDREY

WHAT DID YOU THINK ABOUT !IT JEANS?

The denim feels really soft, which is great because I can’t stand stiff, rough denim. The new denim I have now is one hundred times better than my old denim.

WHAT DID YOU THINK ABOUT THE FIT OF THE RISING SCARLET?

This a pair of skinny jeans, which I usually am not fond of, only because I feel like I’m already pretty skinny and if I wore a pair of skinny jeans I’d look like a 10 year old with no figure! But…

THERE IS A BUT…?

This pair gives my butt the illusion it’s got a little junk in the trunk and curve at my waist.

WHAT DO YOU WEAR YOUR NEW DENIM WITH?

I love wearing this pair with some chunky heels or knee high boots. I pretty much wake up every day debating with myself whether or not I want to wear my !IT denim…

So What do you think about AUDREY in her !IT JEANS? Leave a comment.

Want to see more !IT JEANS for women? CLICK HERE

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Photography by SAMUEL LIPPKE STUDIOS

Based in Los Angeles, !iT Jeans as established itself as the young contemporary denim lifestyle brand, incorporating the original visions that have stemmed from this city. Exuding the Los Angeles culture and inspired by the many facets of this dynamic and alluring city, !iT Jeans consistently offers key styles in the collection that is within reach for real people.

Check them out… to see the full image click on the image!

!iT Jeans is available across the U.S. in major stores such as Nordstrom, Macy’s, Von Maur, and the Buckle, as well as better boutiques and specialty stores including Fred Segal and E Street Denim.

The Denim guy wants to hear from you. So leave a comment and let us know what you think about !iT JEANS!

XOXO ( yeah, the denim guy watches GOSSIP GIRL)

THE DENIM GUY