Lou Dalton’s career began back in her home county of Shropshire when she left school at
16 to take up an apprenticeship in bespoke tailoring and pattern cutting. A desire to play
a more creative role led on to further studies, resulting in a masters degree in Menswear
from the Royal College of Art in 1998. On graduation Lou moved to Italy and worked as a
design consultant, a job she would remain in on her return to London, with her clients including
the likes of Hamish Morrow and Stone Island.

Ever honing her own aesthetic and eager to create her own menswear collection, Lou Dalton was
launched in 2005 and has since steadily developed a reputation and gained recognition for its
rebellious ‘English’ sportswear.

Showing little signs of the brands popularity waning each collection has been stocked relatively
widely across the UK, Europe and Japan, with collaborative projects like a diffusion line for
Topshop and a collaboration with Rodnik taking Lou’s aesthetic to an even greater audience.

COMING SOON is a brand created for a generation of women and men who wear what they like without stating who designed it. Wearing Coming Soon is an act to express who you are through the essence of clothing, fabric, and cut for everyday comfort and style.