Tuesday, March 16, 2010
From the creative minds behind true premium denim brands – Denimocracy brings forth a new way of thinking, a new denim society that gives freedom to bank accounts alike. Out of the shadows of depression 2008 steps in “DENIMOCRACY”, True premium fabrics and finishing with the new premium price point. Motivated by the leaders from yesterday, [...]
Friday, March 12, 2010
The Story starts in the Late 1970s, when the company BALL spa was founded in Italy. Shortly afterwards, the brand CLOSED was introduced, and the first Pedal Pusher was produced. The fit had never been seen before, and a completely new style of denim was born. CLOSEd became known for its innovative, leading a new [...]
Thursday, March 11, 2010
At the age of 25 Chloe Lonsdale revived Made in Heaven, the company set up by her godfather in 1969, with one goal: to re-establish it as the premium British jeans brand. At 28, she is now well on her way to achieving this, with every major fashion magazine hailing its modern reincarnation, MiH Jeans [...]
Wednesday, March 10, 2010
Only Europe make WRANGLER look so good! Wrangler Spring/Summer 2010 is fresh vintage denim, Vegas Heat and the thrill of the outdoors. The collections celebrate life lived full throttle. The season opens with Ride Wild, a collection of vibrant vintage-inspired styles that build on Wrangler’s status as the original outdoor denim brand. Bluest blue denim [...]
Tuesday, March 9, 2010
In July 2008, Current/Elliott was born when the stylist duo of Emily Current and Meritt Elliott met with friend and visionary Serge Azria. The two parties learned they shared a similar vision of a new denim concept! With Serge’s tremendous expertise and passion for globally innovative ideas and organically inspired projects, coupled with the girls’ [...]
Wednesday, February 24, 2010
PAPER DENIM & CLOTH making a come back? YES, you heard it here first! After my trip to Las Vegas for the denim shows, I cam across the new and improved Paper Denim & Cloth at the ENK LAS VEGAS SHOW. Images from the new lookbook are on their way but I wanted to share with [...]
Wednesday, February 10, 2010
Dégaine: [degεn]: This French slang word appeared in Paris in the late 80’s to define a certain style or for someone with style. Ex: You have a cool Degaine today. Being Dégaine is to create an attitude that stands out of ordinary Fashion. It is the translation of your personality into a dress code that will [...]
Tuesday, February 9, 2010
BLUE BELL SPRING /SUMMER 2010 Spring/Summer 2010 is a season of definitives for BLUE BELL. The collection is made up of instant collectibles. Each piece , from premium denim through jackets and shirts, is a superior example of design and quality. The fits are set, perfect, modern; the fabrics are top grade; the detailing and manufacturing [...]
Friday, February 5, 2010
Kuyichi brings a 100% sustainable collection for Spring/Summer 2010! Known for being the first jeans brand to introduce organic cotton into the fashion industry, Kuyichi launches new sustainable concepts season after season. SUSTAINABLE CONCEPTS Next to organic cotton, recycled PET takes up a leading role within the new collection. Besides jackets and T-shirts, Kuyichi introduces the first [...]
Monday, February 1, 2010
NATURAL SELECTION ‘By Way of Natural Selection’ Spring Summer 10 One step further along the evolutionary chain, Natural Selection denim creates a stronger, ever more considered approach to men’s denim for Spring Summer 10, with newly developed washes married to the classic Natural selection denim styles. The new season will see the launch of lighter denim weights, [...]
