Denim Demon… to them, jeans mean so much more than an easy way to make a fast buck. They are about passion, culture and heritage. They believe that in order to do something genuine and sincere, it has to come from your heart; and since their own hearts originate from the Sami culture, this is where are the inspiration comes from and can be found throughout the Denim Demon range.

For more info on the line head to denimdemon.se

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Recently launched in Los Angeles, The Sinclair Mfgrp. frames its collection on a three-tiered product platform. Essentials offers traditionally styled five pocket basic jeans and classic denim silhouettes in this first tier of product. The primary base fabric in this group is denim. Architectural tier builds towards a more fashion minded assortment with intricate seam details and stitch work coupled with inventive styling in denim and non-denim fabrications. Tailored the final tier in the product platform is a no-holds barred approach to design. This is a group where anything is possible from silhouettes to fabrics.

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‘020608 Tears of Bleu’ – A design concept idea originally created in Japan around 2006 by a British Designer based in Tokyo, Japan (Caius Olowu). Caius wanted to create a product that was original and true to his beliefs.

Denim is a lifestyle -‘020608 Tears of Bleu’ is a lifestyle brand, created to meet the needs of real denim lovers.

What gives ‘020608 Tears of Bleu’ an edge, is the influence of classic British tailoring, which significantly influences the design and manufacturing process, ensuring the creation of a premium quality, timeless brand of clothing, with authentic denim being the core. 020608 Tears of Bleu consists both Men’s and Women’s Denim.

For more information on the line head over to www.020608tearsofbleu.com

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DAVID KAHN jeans re-launches into the contemporary market with a fresh and innovative design direction. The new DAVID KAHN collection raises the bar and sets the next standard in fashion bottoms.

Top Designer and Wash Specialist Bryan Boone, formerly of J Brand, has joined DAVID KAHN bringing his talents and intricate knowledge of trend, technique and merchandising for a stunning result.

Reaching far beyond denim and into a variety fabrics in conjunction with his unique approach to wash development, Bryan has quickly caught the eye of top editors, key buyers and reinvigorated the existing cult following of the brand.

Price range: $175-250

Available at: davidkahnjeans.com

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What are two things every girl wishes for???

1, To be Rich and 2, To be Skinny.  Well thanks to Michael Glasser and Joie Rucker, this dream has come true.

Launched in select high-end boutiques and department stores in late November of 2006, Rich and Skinny is an exciting jean collection created to fill a void in the denim market.  Rich and Skinny is a partnership between Michael Glasser, founder of denim heavyweights Seven for All Mankind and Citizen of Humanity and Designer Joie Rucker, former owner of the wildly successful brand Joie. Glasser’s hands on experience, coupled with his comprehensive business and retail experience along with Rucker’s design sensibility has helped secure the team’s success.

After studying the market and trends, Glasser found the denim market to be stagnant and later came across a unique new European denim that blended cotton with Lycra Spandex and hence, the idea to create a new denim line was formed. Besides its incredibly soft fabrics, Rich and Skinny is also known for their wide variety of up to the minute denim styles. Their basics line offers styles like the slim sleek, super skinny, traditional boot- cut Rich,  and  a zipper leg jean the “vivid”.  Stepping away from the traditional 5-pocket jean, they’ve created such iconic jeans as “the Boyfriend” jean, and the denim legging  “Legacy”  even the “Skinny Boyfriend” which take you from day to night while retaining the playfulness of the Rich & Skinny Brand.  What further sets Rich and Skinny apart from other denim brands is their great color palate, consistently offering customers the choice to wear reds, purples, pinks along with more subtle colors such as Black, White, Dark Silver and a fantastic array of denim washes. The attention to detail displayed in their handcrafted signature R buttons, sumptuous silk pocket and waistband lining and a rich purple velvet label; all add to the beauty and richness of this incredible line.

Rich & Skinny is how it makes you feel.

Love Rich & Skinny? Want to pick up a pair?  Go To www.richandskinnyjeans.com

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VR was founded by Jose JuanMarcos, a third generation owner of one of the largest and most technologically advanced premium denim factories in North America. In January 2010, JuanMarcos hired Michael Press as brand president to bring the line to market. Press was most recently the president of Earnest Sewn and prior to that held VP positions with Paige Premium Denim and Koos Manufacturing, creators of AG Jeans and Big Star. Pres was also an integral part of bringing Diesel and Replay to the US market.

VR draws inspiration from the definition of its name – a celebration of timeless style coupled with a spirit of rebellion that is reflected in each piece they create. VR rebels against assembly line jeans and the inflated ideas about premium denim that exploded over the past decade. The VR customer wants to throw on their favorite pair of jeans and wear them without thinking, because they’re busy living their lives.

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Established in 2004 in New York City, Raven Denim found its niche in the endless array of denim brands by introducing a truly tailored denim trouser, the Mackenzie. The impeccable cut grounded by a unique back yoke that rolls to the front panel coupled with special detailing such as a striped cotton ticking interior waistband, & leather buttons is what has made the Mackenzie a best seller.

Raven Denim was designed in NY and manufactured in LA until the winter of 2008 when Kris Park who has been producing high-end premium denim lines for over 20 years, including Raven Denim, took the reins to lead Raven into a new decade and give it a new home in Los Angeles.

In the spring of 2009, LA based designer Ya-el Torbati came on board as Raven’s creative director. Ya-el brings with her over 9 years of experience at the helm of several premium denim brands. This includes being the founding designer of Yanuk Jeans in 2002 and more recently was the designer & part owner of Deener Denim.

The tailored philosophy of Raven remains intact, while the collection is expanding its quality denim line with innovative and fresh new ideas in fashion denim. Ya-el’s attention to detail, vintage aesthetic, and her extensive knowledge of fit is pushing Raven to usher in a new decade of denim with sophisticated & timeless pieces.

Raven continues to grow with its men’s launch for Spring 2010. Like the women’s collection, only the best Italian denim fabrics are used and all of the washes are meticulously hand processed in LA. 5-pocket jeans with signature stitch detailing, molded oxidized hardware, and yarn-dyed plaid pocketing grace a variety of fits. The tailored Max trouser can’t help but stand out for those who want a new standard in men’s  denim.

Raven Denim is committed to bringing high quality, fashionable, premium denim for those who appreciate the look and feel of tailored denim. Now designed and manufactured in LA, join Raven in welcoming a new leadership and a new decade of fashion.

To see more looks go to ravendenim.com Want to buy some RAVEN DENIM? Check out Revolveclothing.com

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Denim Junkie has launched with the Spring/Summer 2010 season and is being produced by the Red & Blue, LLC company.  Creative Director Emmanuel Sfez is really the key partner behind the line.  He, along with some others, felt that there was a real void in the denim market… a need for a fun, premium quality line in look & feel without the hefty price tag to go along with it.  The idea being that everyone should be able to wear cool, fashion forward pieces, especially denim, given that it is a staple in most of our wardrobes, but not have to cringe at the price to get them.

The line was inspired by various forms of pop culture – rock ‘n roll, art, horror – you name it!

They offer a number of styles including all of the traditional fits, but with their own spin on washes, styles, etc.

For more info on the line go to: www.denimjunkie-brand.com

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Interview with Ewing Blaek Cheng – Managing Director of Deninology, Distributor of SPELLBOUND and DOMINGO Ltd

1. Tell us about history of SPELLBOUND, how did it all start? SPELLBOUND launched in1981 by Domingo Ltd owned by Chairman Mr. Uchida san.

2. How did you decide to become the main distributor of SPELLBOUND? I was a senior designer at Evisu since 2004; I left Evisu in the summer of 2008 Because I found that the denim market was starting to feel the impact of cheap denim product, lots of new denim brands classify themselves as “Premium Denim” but they cannot offer premium standard to their product, so they are misleading the consumer on what is the true authentic jean by different marketing skills. I was upset and disappointed by this tendency, so I decided to quit my job and went to Okayama (the home town of Japanese denim) to search for the real true authentic denim product.

Soon through my previous work connection with the Japanese Denim supplier, I had a chance to meet up with a few Kojima denim brand owners such as Denime, Kato etc, and finally I decided to collaborated with Spellbound (Domingo Ltd.) because we had a similar direction and target for developing the Japanese denim to the outside market. I am very surprised Spellbound is not yet discovered by the outside Japan market.

3. How did the collaboration between Deninology and Domingo start? We started at the worst time: during the financial crisis, but Domingo and myself think that this is the best time to develop a brand because big denim brands such as Levis, they are shrinking down the percentage of the denim market, which also means that other individual denim brand have a better chance to develop in the denim market.

4. What attracted you to SPELLBOUND in the first place? Good washing and sewing technique at a reasonable price.

5. Are all products 100% made in Japan? All products are made in Japan and Howa Corp. does the washing process, which is one of the best laundries in Japan. All fabrics are also made in Japan except for some particular ones.

6. Tell us about your denim? Fabric Supplied by “Collect” where located in Kojima Okayama. They are a well-known unique denim supplier.  Woven with conventional shuttle loom with crisp texture, special high & low effect can be created easily upon long term wearing & washing. It is 14 oz special dark selvedge denim. Rivet was plain design in copper, Supplier YKK Snap fastener. Specially strike 2 times to make unique effect. Tuck Button, Centre opened type. Very rare 2 nail type. Waist button with Spellbound logo; Fly button” One Star” design supplied by YKK nail Fastener. Washing process: Wash in tumbling barrel & dry under sunshine. We washed our jean with Sand blast, tucking with plastic pin, whisker, stone wash, chlorine bleach, enzyme etc. For 26-3, different type of bleach, grinding hole, destructed effect.

7. What is Spellbound’s signature?

1. The back yoke & centre back are made with thinner double stitch.

2. The yoke rolled seam with double chain stitch, back centre flat fell seam which is handcrafted.

3. One stroke stitch on the back pocket. Yarn count/color of sewing thread are varying.

4. Use cotton thread to make natural puckering effect. Hidden bar tack at back pocket opening. 5. Logo only shown on left pocket fabric with stamp. Back pocket & watch pocket with curve shape.

8. What is the main focus during production? Quality, you can find our production promise on the jean patch – Manufactured with highest standards and craftsmanship.

9. What is the meaning of the name SPELLBOUND? Spellbound means “Extremely interested in something you are listening to”.  It is not only with music, we are aiming to attract people with our products.

10. How do you present the SPELLBOUND Autumn/Winter 2010 Collection? A basic denim line in which the original texture of materials and the used look created by gifted craftsmen are both constructed into a modern silhouette with attention given to good authentic sewing and details.

SPELLBOUND creates the season line in which the practical details and materials of working wears, military wears, and outdoor wears are reconstructed into the modern silhouette and design. We present you a collection of daily wear that can be worn casually, yet reserve the integrity of true quality.

11. What are your futures plans for SPELLBOUND? We hope Spellbound can sell at most of the landmark department store in each European country. And we are looking for open concept store or store in store with big department house such as Selfridge at London, Lane Crawford at Hong Kong and Barneys at New York.

12. Where do you see SPELLBOUND in 5 years? Hopefully SPELLBOUND can be the next Edwin JP. Keep up our high quality product and grow even bigger.

Interview from OKIYA. Images from my good friend at denimaniac

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Why EASTON?

The brand name EASTON is an original eastern mixed culture. The logo is an E built with three firm boldface lines heaped stands for Easton, surrounded by a long-grain rice which majority produced comes from the East.

This year, EASTON is releasing 3 types of denim. They developed selvedge, coated, and dry fabric. Those are full cotton and blended fabric. It’s strong yet comfortable even in its raw state. Their experienced patternmaker has created several up to date fits for men and women. Offering 2 men’s fits (slim and regular slim) and 1 unisex’s fits (skinny).

Here are some images of the line-

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