In December 2009 I started READER REVIEW an idea that came to me when one of my closest friends asked me what about readers who don’t have the measurements of denim models? I started to think and I saw an opportunity to not only further educate our readers about the versatility of denim lines, but also inform these companies about the likes and dislikes of real life consumers.
Reader Review was a hit and each season I changed things up.
- Season 1: A learning experience for me on what to do and NOT to do
- Season 2 : A cut back on the number of reviewers and focused on fit per certain body types
- Season 3: Go big or go home over 40 reviews and over 200 pairs of jeans sent in
- Season 4: Style the denim versus just talking about the fit.
- Season 5: Saying Good- Bye to Reader Review and hello to new opportunities
Reader Review worked because people read real information on how denim fits and looks on real people from real people. Each season I worked hard to gear up for the fittings, the shoot, and the edits. I wanted to capture denim for fit, style, and everyday use so that readers can get a visual on how to make denim work for them.
While all that was achieved I did end up with something SPECIAL for myself , 5 season of great memories!
The Faces of Reader Review
Who can forget Wesley ? He joined us for Season 2 and became a key member in helping decided direction & outfits for seasons 3, 4, and 5.
From season 1 Hillary found out the night before the photo shoot that she was expecting a baby.Reader Review allowed us to come full circle with them, and we had our first ever BABY DENIM REVIEW by Mila!
Veteran Joslyn, the only reader to be part of all 5 seasons definitely become a denim expert and a regular fan favorite from our readers.
Season 4 – Steve in Joes Jeans
Season 1- Samuel in Rock & Republic
Season 2- Tim in Genetic Denim
Season 4 Chad in JOES JEANS
Season 4 Joey in WeSC
THE DENIM GUY’s behind the scene memories
Season 1- looking very lost, tired, and like a hott mess during first fittings.
Season 2- working hard making sure Wes denim fits perfect
Season 1- have my brother be a part of Reader Review
Season 4- That moment when the photographer allows me to previews the images
Season 4- The moment when I just let the photographer work and I hang out with the reviewers
Season 3- The moments when I would just trow something on to confirm it was going to look bad!
Season 3- The season that was so big we had 3 fittings before the shoot.
Season 5- There I am again helping Wes with his outfit
Season 5- Helping the girl find her inner model pose!
and finally the moment that happened ever season, that one moment where I actually had time to lay down and relax!