Fri, Aug 16, 2013
Denim icon Wrangler presents an exclusive collaboration with motorsports specialist Alpinestars. ‘Wrangler powered by Alpinestars’ is two limited edition styles. The collaboration represents the apex of Wrangler’s Denim Performance design platform. Formula One star Kimi Raikkonen is ambassador for this premium initiative. Black denim jeans fuse Wrangler style and heritage details with Alpinestars’ market-leading protection technology. The jeans are reinforced at the seat, hip and knee with Kevlar®, famously used to make military flak jackets, and employed in motorsports to resist abrasion and tears. The contoured leg shape is optimized for riding.
Wrangler and Alpinestars both originated as clothing for riders. Wrangler is the authentic outdoor denim brand, one of the legendary American jeansmakers, founded in the 1940s as the ultimate kit for rodeo riders. Alpinestars, established in Italy in the 1960s, is renowned for its high-performance clothing, worn by top drivers and riders in Formula One and MotoGP. The adrenaline-fuelled talent includes current MotoGP World Champion Jorge Lorenzo.