Mon, Sep 10, 2012
Iconic denim brand Wrangler opens a pilot store for its new retail concept in Leipzig, Germany. The store is Wrangler’s first stand-alone unit in Germany and the first of a new store design that will be rolled out across Europe. To celebrate the new store, Wrangler held a launch event featuring a DJ set from Andy Butler (Hercules and love affair) and gave away special edition Wrangler Lomography cameras. Key Leipzig opinion formers were out in full force and mingled with the HQ managers as well as store stuff.