NEWS: WELCOME THE DENIM GIRL! @THEDENIMGIRL

Tue, Sep 11, 2012

September 11, 2012- LOS ANGELES, CA – After three successful years of TheDenimGuy.com, founder Johnny Pinto is happy and proud to introduce the addition of The Denim Girl. With The Denim Guy quickly becoming one of the most influential fashion blogs today, it was a no brainer to add in The Denim Girl. The denim industry has grown by leaps and bounds over the past few years, and being able to really focus in on styles and trends for both sexes had a huge influence on the decision to incorporate The Denim Girl.

Taking on the role of The Denim Girl is Jennifer Claire. Jennifer is a California State University, Long Beach graduate, with a Journalism degree. During college, Jennifer continually found herself gravitating toward public relations and marketing internships, and in 2006 her dream internship materialized when she was selected to join a well-known fashion agent at New York Fashion Week. The agent was a rep for various high-end fashion designers, and Jennifer was brought on to assist the buyers with making decisions for their upcoming collections. She found the entire experience exhilarating! Working with buyers from Fred Segal, Nordstrom, Saks Fifth Avenue, and others allowed her to gain a tremendous amount of knowledge and experience in a short period of time. Since then, Jennifer has been providing services as an editor, marketing coordinator, and public relations specialist for various industries.

“When I first started TheDenimGuy.com my goal was to educate both male and female readers on what was going on in the world of fashion. As the site became popular I started to notice my attention was drifting more toward men’s news and less toward women’s. Since I already owned TheDenimGirl.com it was simply a matter of finding the right person to take on the role of The Denim Girl. By working with her in the past, I am confident in Jennifer taking on that role, because she really understands the vision and goals for the site and the brand as a whole,” Johnny Pinto said.

TheDenimGirl.com will be linked to TheDenimGuy.com, but the content will be separated by unique categories. This will make it easy for readers to find information specific to men and women. Johnny Pinto stated, “I didn’t want to ask my reader to go to an entirely separate website, and that is why I made the decision to merge TheDenimGirl.com with TheDenimGuy.com. We are essentially the same brand, and I wanted that to be evident.” In addition to increased posts in the women’s section, The Denim Girl will also post celebrity related stories. The women’s market is highly driven by celebrity influence, and we intend to find our own unique way of sharing that on our site.

For any press related materials related to the women’s market please contact Jennifer Claire at deleo.jennifer@gmail.com.

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