Meltin’Pot -Where Life Takes You – Fall 2012
Wed, Sep 5, 2012
It’s an adventure through time and a discovery of new places- you’ll be amazed!
“Where Life Takes You”, is the theme for the new Meltin’Pot FW ’12 campaign. It’s a celebration of life, a walk on the wild side, taking its inspiration from the brand’s deepest roots!
The four main characters meet by chance in an old, bohemian, abandoned site which is inhabited by unusual items from past eras, suspended in time and ready to recount their historical tales. Alongside them, sit pieces from the Meltin’Pot collection, garments that appear to have traveled through time, with their unique force and identities, design forms and details, giving new life to the spaces around them.
The campaign, led by the Dutch agency staat …, will be visible on the web (www.meltinpot.com) and in-store via POP materials and special showcases.
Credits
Concept & Art Direction – staat …,creative agency
Photography- Flavio&Frank
Styling - Marika Granieri
Location – Salento (Italy)
Models – Giulio Maria Lotti, Sam Thompson, Cynthia Renae Mutch, Charlotte Ley
