The Denim Guy | The Denim Girl

Born from a single thrift-store silkscreen at the turn of the century, ALTRU APPAREL has grown into a well-crafted lookbook of iconic artisanal tees. Go to any metropolitan hub or trendsetting lifestyle event and you will spot an ALTRU t-shirt.

Following a track record of inspired licensing choices (including Thrasher Magazine, LIFE Magazine, and the cartoon couture of Mickey Rat, Popeye and Felix the Cat), ALTRU delivers this season with Union Pacific Railroads, Polaroid, The New York Times, along with the cinematic vignettes of Neil Krug and the poppy photo imagery Tony Kelly.Coordinated with our upcoming graphic socks, hats, shorts, messenger bags, and buttondowns, ALTRU APPAREL completes your every look.

Pick up your next favorite t-shirt from ALTRU at Urban Outfitters, Nordstrom, Banana Republic, and proudly independent boutiques around the world!

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