DIESEL ‘UNDER DENIM’ @DIESEL
Wed, Aug 15, 2012
Underdenim is the best and most intimate way to experience Diesel’s denim heritage. It’s a new line of male underwear created to deliver the feeling that only Diesel denim can provide. Made in soft stretch cotton, it reproduces the features of real denim via selvage detailing, a three stitch denim look and a blue denim wash color palette in three shades: from the lightest to the darkest blue, passing through medium indigo. Other elements capture the mood of the product:
•the elastic waistband features a Jacquard Diesel logo with contrasting tobacco stitching
•a double color: dark blue for the logo and lighter for the background, to better enhance the nuances of the denim
•tobacco chain stitching all around and a mélange effect a selvedge hook allowing owners to display the product like jeans
