On the 1st of September, Scotch & Soda celebrated the opening of the brand new Amsterdams Blauw denim store. Amsterdams Blauw is the ambitious and high-profile denim line of Scotch & Soda and it now has a very own store, located in the city centre of Amsterdam. It’s not just a store, it’s like a denim deli; a place to drop by, relax, enjoy a good coffee and have a chat. The invited denim-lovers ( the denim guy included) experienced this new concept and its A/W 2011 collection, enjoying fresh drinks and tasty finger food.

Check it out . . . I pop up in the end of the video

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