The Denim Guy

Farah is celebrating their 90th anniversary with ‘1920’ – a capsule collection that revives the company’s remarkable back catalog

To celebrate 90 years as a clothing manufacturer, Farah has created ‘1920’ – a new premium capsule collection that revives the company’s remarkable back catalog.

Founded in 1920 in El Paso, Texas, Farah has an astonishing history. Starting with its first product, the chambray shirt, Farah developed into a garment manufacturer producing workwear for millions of Americans and uniforms for the US Military. Post-War Farah became a rival to the denim giants in jeans-making, and helped fuel casual clothing culture in America and the world. By the 1970s, Farah was an international name in clothing manufacture.

The new ‘1920’ line distills Farah’s heritage into an extraordinary capsule collection comprising of: chambray workshirts, wool/cotton undershirts, army chinos, pea coats, duffel coats, CPO shirts (rugged shirt-jackets), work jackets, selvage denim jeans, hand-knit zip cardigans, slim-cut twill pants, slim-cut oxford button-downs and polo shirts.

Each piece is key in the Farah archive, dating from the 1920s through to the 1960s. Materials and details are faithful to the original pieces, creating an authentic testimonial to the incredible heritage of this iconic manufacturer.

Meticulous detail has been put into the packaging and labeling of the ‘1920’ collection. Original paper-dyed labels go into 1920s chambray shirts, branded “El Paso, Texas”. Army-specification chinos and pea coats carry military department cotton labels marked with model numbers used by American servicemen of the 1940s. The famous button-down shirts, slim cut twill pants and polo shirts from the 1960s Mod-era all bear flat-sealed labels – signing off the collection.

These exquisite vintage reproductions are strictly limited edition: 90 of each design will be available in stores from September 2010.

ABOUT FARAH

The Farah brand was born in the 1920′s but it was not until the 1970′s in the UK that it reached the cult status it holds today. The original Farah slack made from hopsack canvas became an immediate hit with the youth of Britain: slim cut, sharply tailored and featuring stain resistant technology, the trouser was unlike anything available at the time. Momentum for the brand grew and in the 1980′s Farah became a must have label amongst fashion savvy hipsters, including the mods, skins, sticksmen, and rocker-billys seen oh the balconies at gigs across the UK music scene, each group interpreted the brand within their definitive looks. The clothes came to represent a sense of elitism while generating respect for those who displayed the now famous “Farah F Tab.”

Today the Farah label still holds the heritage and vigor it stood for then. A whole new generation of men throughout the world are drawn o the brand’s history and inspired to rediscover the distinct look for themselves.

Visit Farah.co.uk for more information.

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