NEW DENIM: STONE BLUE

Tue, Jun 29, 2010

NEW DENIM

The makers of Stone Blue have spent the last dozen years perfecting and developing innovative denim wash methods and have now created their own line featuring a range of perfectly executed, updated classics, as well as their trademark innovative, ultra-premium, vintage-inspired washes with natural three dimensional whiskering.

Each piece in the Stone Blue 2010 Edition 01 collection starts with thoughtful proportions designed to lengthen and slim the silhouette. Stone Blue then cross-fits the jeans on dozens of different bodies, making infinitesimal adjustments until everything is perfect. It’s a painstaking process that has won “best fit” awards from major magazines and garnered plaudits on national television.

Additionally, Stone Blue’s organic pocket design is driven by an awareness of the finished jean as a unified whole. The distinctive lines and folds on the pockets naturally adopt the unique character of each wash, highlighting and enhancing the integrity of the overall design.

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STONE BLUE JEANS_8

Want some? Leave a comment and ill let you know where you can pick up a pair!

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