The Denim Guy

Frank Mechaly, the premium denim maestro behind Blue Cult and 575 Denim returns with his strongest proposition yet, ROCKSTAR SUSHI, a high–end denim collection for men and women.

With Rockstar Frank Mechaly has taken high-end fashion jeans to a whole new level that is considered to be unmatched by any other brand currently in the market. Rockstar is a reflection of classic and modern influences, nearly twenty years in the making that Mechaly has crafted into his own signature look.

The collection itself comes from Frank’s vision to change the modern perception of the premium denim stereotype. He is introducing the four-pocket-jean and presenting the ‘Biker style’ as his signature body in the collection. In addition, there is zippering on the back pockets of most pieces, creating an overall ‘different’ look to the premium jean.

In the initial launch there are seven fits for women and five for men in various washes including grey, brown, coated black and tie dye with the most anticipated styles for women at Project being the ‘Biker’, the ‘3-zipper’ and the ‘Boyfriend.’

The concept behind the brand ‘RockStar’ was born out of Frank Mechaly’s ‘Never say die’ outlook and his belief that being a ‘rock-star’ is an attitude and a lifestyle, not necessarily reserved for musicians only. A rock-star is anyone who has an iconoclastic approach to the world.

In short, you don’t have to be a rock-star to wear ‘RockStar’ – it’s what inside that counts!

Below are some images of their denim collection:

Who said ROCKSTAR was all about DENIM? They also have some great Military Cargo pants dropping in stores this summer! Check it out:

Rockstar is selling to Atrium, Kitson, H Lorenzo, Sak’s, Neimans and more.

For more info on the line go to: www.rockstarsushi.com

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