The Denim Guy

VR was founded by Jose JuanMarcos, a third generation owner of one of the largest and most technologically advanced premium denim factories in North America. In January 2010, JuanMarcos hired Michael Press as brand president to bring the line to market. Press was most recently the president of Earnest Sewn and prior to that held VP positions with Paige Premium Denim and Koos Manufacturing, creators of AG Jeans and Big Star. Pres was also an integral part of bringing Diesel and Replay to the US market.

VR draws inspiration from the definition of its name – a celebration of timeless style coupled with a spirit of rebellion that is reflected in each piece they create. VR rebels against assembly line jeans and the inflated ideas about premium denim that exploded over the past decade. The VR customer wants to throw on their favorite pair of jeans and wear them without thinking, because they’re busy living their lives.

FOR UPDATES ON THEDENIMGUY:

1. Subscribe to our daily newsletter, get updates emailed to you when new posts hit the site. CLICK HERE to sign up!

2. Follow us on TWITTER @THEDENIMGUY

3. Become a fan of THE DENIM GUY on FACEBOOK- CLICK HERE