DENIM PROFILE: RICH & SKINNY

Mon, Jun 14, 2010

Denim, Denim Profiles

What are two things every girl wishes for???

1, To be Rich and 2, To be Skinny.  Well thanks to Michael Glasser and Joie Rucker, this dream has come true.

RichSkinny

Launched in select high-end boutiques and department stores in late November of 2006, Rich and Skinny is an exciting jean collection created to fill a void in the denim market.  Rich and Skinny is a partnership between Michael Glasser, founder of denim heavyweights Seven for All Mankind and Citizen of Humanity and Designer Joie Rucker, former owner of the wildly successful brand Joie. Glasser’s hands on experience, coupled with his comprehensive business and retail experience along with Rucker’s design sensibility has helped secure the team’s success.

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After studying the market and trends, Glasser found the denim market to be stagnant and later came across a unique new European denim that blended cotton with Lycra Spandex and hence, the idea to create a new denim line was formed. Besides its incredibly soft fabrics, Rich and Skinny is also known for their wide variety of up to the minute denim styles. Their basics line offers styles like the slim sleek, super skinny, traditional boot- cut Rich,  and  a zipper leg jean the “vivid”.  Stepping away from the traditional 5-pocket jean, they’ve created such iconic jeans as “the Boyfriend” jean, and the denim legging  “Legacy”  even the “Skinny Boyfriend” which take you from day to night while retaining the playfulness of the Rich & Skinny Brand.  What further sets Rich and Skinny apart from other denim brands is their great color palate, consistently offering customers the choice to wear reds, purples, pinks along with more subtle colors such as Black, White, Dark Silver and a fantastic array of denim washes. The attention to detail displayed in their handcrafted signature R buttons, sumptuous silk pocket and waistband lining and a rich purple velvet label; all add to the beauty and richness of this incredible line.

Rich & Skinny is how it makes you feel.

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Love Rich & Skinny? Want to pick up a pair?  Go To www.richandskinnyjeans.com

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