NEW DENIM: ROCKFORD MILLS

Thu, May 6, 2010

Denim, NEW DENIM

Rockford Mills is a new jeanslabel which will be launched this fall. Founder and designer is Kees Scholten. A year ago, Scholten left Hilfiger Denim. Working as Creative Director for the iconic American brand, the Amsterdam native steered the company to some of its most memorable collections— like Tommy’s collaboration with Marky Ramone – and re-created the denim relevance of the brand. Scholten previously also worked at Levi’s and G-Star amongst others.

Rockford Mills was created from a true love for vintage Americana denim with a strong eye for quality and detail. The jeans are made from timeless old school material, with beautiful washes and a proper contemporary fit. The passion for detail is reflected in the use of traditional copper rivets and shanks, heavy twill pocket bags and authentic stitching. All for the love of the product.

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For more info on the line go to: rockfordmills.com

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