The Denim Guy

Uncover DRT …

The DRT on Philosophy – Each year 67 lbs of clothing per person ends up in landfills! With that in mind, “DRT” passionately produces eco-friendly premium quality jeans as an alternative to disposable fast fashion, constructing them all with built-in sustainability (including durable re-enforcements in high stress areas) because they believe that quality clothing will be worn longer, using up fewer resources over time.

The DRT on Heritage – A bit organic (in philosophy), a bit rock (in influences), and a bit down-to-earth (in outlook), “DRT” adheres to its core values of unpretentious simplicity and durability. Producing jeans since 1978, they have known that a quality product that will last longer will not have to be replaced so quickly. So digging deep to be as eco-sensitive as they can, they strive to make premium jeans at attainable prices that will last a lifetime.

The DRT on Authenticity – Using simple classic indigo ringspun denim and complex finishes, distressing just enough to soften and give character, DRT leaves most of the aging process to normal individualized usage by the wearer. As such, the jeans stay durable and genuine, while becoming uniquely your own – naturally! All “DRT” denims, true to their humble roots, are inspired by long-term trends rather than fleeting fads.

The DRT on Evolution – “DRT” stands for simplicity. They believe that our lives have become over-complicated and we must dig deep inside to focus on what’s important.  Through continual evolution, innovative sustainability and recycling programs, we will be there working for you and firmly believe we can make a difference.

The DRT on Passion – DRT is fascinated by learning to live in harmony with nature. Finding the perfect balance between progress and sustainability has become a part of their daily lives, company vision, and personal passion. Keeping the warm tradition of jeans alive while moving it forward responsibly is their promise to you.

“DRT … No Additives. No Attitude.”

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