The Denim Guy

In July 2008, Current/Elliott was born when the stylist duo of Emily Current and Meritt Elliott met with friend and visionary Serge Azria. The two parties learned they shared a similar vision of a new denim concept! With Serge’s tremendous expertise and passion for globally innovative ideas and organically inspired projects, coupled with the girls’ original style, a magical alliance was born!

Today that brand is known as CURRENT/ELLIOTT!

CURRENT/ELLIOT made it BIG for two major reasons:

1. Re-introduced the boyfriend cut denim during a time when everything was about skinny & slim cuts with dark washes.

2. The line is celebrity driven. The brand is very popular with high profile celebrities. And we all know that celebrities help sell denim.

Personally… I love the line. I enjoy the “boyfriend” style cuts and the light distressed washes. I am very interested to see how the line will grow, develop, and change over the next few seasons in order to stay ahead of the fashion curve!

More info on the line go to www.currentelliott.com

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