The Denim Guy

Born out of necessity as much as passion D.o.N was founded by club-going, music-pumping young designers based in Seoul. Seeing a gap in clothes that represented them with the right price tag, D.o.N was born in 2008. The brand ethos lies in creating basics for men and women with genuine quality and design.

Sportswear International reported denim trends for the Fall 2010 season. Two denim trends reported are:

1.  INTO DARKNESS- After a bleached out summer we are seeing brands returning to a somber pallet with ink-black and grays.

2. DECORATED & DESTROYED- Heavily decorated or seriously rotten denim!

D.of N. is on board with these two tends in their Fall 2010 Collection. Check out what we saw when the line was showing at the CLASS Santa Monica Trade Show.

IMAGES by Joanne Rapadas

For Information on where to buy the line CLICK HERE

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