The Denim Guy

THE FARAH BRAND WAS BORN IN THE 1920S BUT IT WAS NOT UNTIL THE 1970S IN THE UK THAT IT REACHED THE CULT STATUS IT HOLDS TODAY.

THE ORIGINAL FARAH SLACK MADE FROM HOPSACK CANVAS BECAME AN IMMEDIATE HIT WITH THE YOUTH OF BRITAIN: SLIM CUT, SHARPLY TAILORED AND FEATURING STAIN RESISTANT TECHNOLOGY, THE TROUSER WAS UNLIKE ANYTHING AVAILABLE AT THE TIME.

MOMENTUM FOR THE BRAND GREW AND IN THE 1980S FARAH BECAME A MUST HAVE LABEL AMONGST FASHION SAVVY HIPSTERS, INCLUDING THE MODS, SKINS, STICKSMEN AND ROCKER-BILLYS. SEEN ON THE BALCONIES AT GIGS ACROSS THE UK MUSIC SCENE, EACH GROUP INTERPRETED THE BRAND WITHIN THEIR OWN STYLE, BUILDING KEY FARAH ITEMS INTO WHAT BECAME THEIR DEFINITIVE LOOKS. THE CLOTHES CAME TO REPRESENT A SENSE OF ELITISM WHILE GENERATING RESPECT FOR THOSE WHO DISPLAYED THE NOW FAMOUS “FARAH F TAB”. 

TODAY THE FARAH LABEL STILL HOLDS THE HERITAGE AND VIGOUR IT STOOD FOR THEN. A WHOLE NEW GENERATION OF MEN THROUGHOUT THE WORLD ARE DRAWN TO THE BRAND’S HISTORY AND INSPIRED TO REDISCOVER THE DISTINCT LOOK FOR THEMSELVES.

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I’ve booked my Press Appointment with them in Las Vegas, so i’ll be posting images of the new collection soon!