The Denim Guy

Kuyichi brings a 100% sustainable collection for Spring/Summer 2010! Known for being the first jeans brand to introduce organic cotton into the fashion industry, Kuyichi launches new sustainable concepts season after season.

SUSTAINABLE CONCEPTS

Next to organic cotton, recycled PET takes up a leading role within the new collection. Besides jackets and T-shirts, Kuyichi introduces the first jeans made from recycled Polyester bottles…the same ones you drink your soda from! This denim is available as women’s style Lisette (bell bottom). Other sustainable concepts are: organic cotton, hemp, lenpur, linen, spare and recycled cotton.

WASHES

Kuyichi Pure Denim offers a wide range of washes. Colours vary from super light (Sunbleached blu/ Public blu) till dark (Intense blu/Dry linen), but the most important ones are the super light and mid colours (Aged & Wrinkled blu/ Worn and washed Steel). Next to this we have two green cast styles: Hemp Leaf Blu and Algae Hemp Blue, both offered in hemp fabric.

FITS

The trend of loose fits continues this season. Kuyichi’s successful boyfriend fit Gem – introduced last season – has lined stripy turn-ups for a 90’s edge. Other essential Pure Denim styles for women are Chloe – oversized hot pant, Kay – the new mid thigh mini skirt and Stevie – a fitted denim jacket with a heavy vintage wash. Bestsellers like Lisa, Neneh, Candy and Lil complete the wide range of women fits.

For men, there are new styles Mike (regular tapered fit with chambray turn up details), Patrick (loose tapered fit with zip pockets) and Andy (authentic slim fit). For a total denim look, western shirt Clint and denim trucker jacket Jack complete the men’s Pure Denim range.

KUYICHI

In the year 2000, Dutch NGO Solidaridad started developing organic cotton in Peru and introducing it to the fashion industry. None of the big denim brands is interested in using organic cotton. Solidaridad therefore decided to start its own brand. Kuyichi, a style_conscious jeansbrand is launched in 2001, based in the Netherlands. Since the launch Kuyichi has rapidly expanded and is now represented in more than 500 leading stores across Europe. In 2010 Kuyichi will open two of its own concept-stores in the Netherlands and France together with a number of concessions corners in major department stores in the UK, Germany and Belgium.

for more information about the line check out www.kuyichi.com

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