The Denim Guy

Name: Joanne Age: 26

Education: B.S. Business Administration, University of Southern California

Occupation: Marketing Research and Development, Non-Profit Management

Denim Reviewing: !iT Jeans, The Pure Diva in a size 29

When I bought my first pair of !iT Jeans over two years ago, the denim fit me so well that it wasn’t long after that I bought my 2^nd and 3^rd pairs.  For a girl like me, who wanted the option to dress up or dress down her denim, I found !iT Jeans to be the perfect article of clothing I can flash on a night out on the town or wear simply to work the next day.  Not to mention I could always count on their sizing to be consistent, and be confident that if I picked up a 28 without trying it on and purchased it, it would fit me – waist, butt, and thighs – perfectly.

So, when The Denim Guy offered to fit me in a pair of !iT Jeans, I wholeheartedly agreed, because after all – there has never been a pair of !iT’s I didn’t wear until they hung on by the very last thread.

In trying on the Pure Diva, the first thing I noticed was how comfortably the denim fit me in the thighs.  Having been a track athlete in college and inheriting large Hulk-like thighs from my days training in the weight room, I was pleased to find that I didn’t have to wrestle with the denim to fit them past my thighs. Moreover, I appreciated the fact that I could chose a size based on my waist, not on the girth of my thighs, and not worry about the denim fitting loosely in the groin.

And luckily for me when worn with a pair of heels, the length was just right, making it that much easier to walk out of The Denim Guy’s studio into public and show them off right then.

Thank you !iT Jeans for taking the guess work and frustration out of trying on denim, for being consistent with your sizing, and making one hell of a jean.  And thank you Johnny for reconfirming my confidence in this brand and knowing which denim can make a girl feel like a million bucks even if she doesn’t have it in her bank account.

So what do you think ?Leave a comment and tell us all about it.

Want to know where to buy !IT JEANS? CLICK HERE

Photography by Samuel Lippke Studios

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