The Denim Guy

Genetic Denim – it’s all in your genes… Every individual holds a specific Genetic Code, body types differ as do fashion influences. Genetic Denim seeks to present each person with the best possible fit for their body type, accentuating assets rather than forcing everyone into the same mold. It combines global fashion trends with individuality of fit, fabric and wash to   tailor denim to your body.

With nostalgia for the bohemian yet basic denim styles from the 1970’s, Genetic Denim has created a line with life and timeless appeal. Genetic Denim pays homage to the centuries past while remaining modern with its edgy, yet sophisticated and confident, but still carefree silhouettes. ‘The core lineup includes The Shane, a cigarette cut, The Riley, a classic boot-cut, The James, a cigarette cut with zippers, and a new style called The Davis, a slouchy cigarette style that is a sexy update of the classic boyfriend silhouette. All are produced in a variety of washes, including the softest fabric in the denim market.

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