The Denim Guy

Luke Simon’s ‘Urban Zen’ collection for s/s10 is lightweight and relaxed, a mix up of soft, unstructured silhouettes with seersucker, poplin and soft cotton textures. Prints are stripes, gingham, florals and madras in a palette of washed pastels, peach, turquoise, pink and yellow alongside tones of blue.

The brand is quietly pushing against the ‘preppy’ stylings that New York menswear can be known for with a city- meets- beach influenced collection.

So this is a new one for us here at THE DENIM GUY. All of our past Sneak Peeks have been image driven, however, Luke Simon is a special case. Check out the Video SNEAK PEAK!

Want to know where you pick up this great line? Leave a comment and THE DENIM GUY will let you know!