The Denim Guy

Ali Fatourechi, Creative Director for Genetic Denim, grew up amidst many cultural influences, he was raised and educated between Asia, the Middle East and Europe before settling in the United States.

Ali has a distinct vision of style, his love of colors, fabrics and accessories are a clear reflection of the many regions he has lived. He has always been a creative and instinctive entrepreneur. But the savvy businessman’s eye for aesthetics, detail and design fully burgeoned upon entering the denim business. Upon graduation from USC in Los Angeles, California, Ali headed to Paris and London spending time collecting fabrics, samples and studying the marketplace before he ultimately ended up in New York. Ali wanted to approach the market in a unique way before launching his brand. In an oversaturated industry Ali wanted to speak directly to consumers and adapt his creative instincts to accommodate the premium denim market and ensure that his vision coincided with the audience he would one day sell to young and fashionable tastemakers. Ali created Universal Denim, a premium denim mobile retail business visiting college campuses across America, his brand started with grassroots, he was giving birth to a trend.

Ali launched Genetic Denim. With nostalgia for the bohemian yet basic denim styles from the 1970′s, he has created a line with life and timeless appeal. Genetic Denim pays homage to the centuries past while remaining modern with their edgy yet sophisticated and confident yet carefree silhouettes.

Fatourechi is the muse of the brand, he is Genetic Denim.