The Denim Guy

ADRIANO GOLDSCHMIED hails from the Italian port of Trieste and launched his first denim line in 1970 in the ski resort of Cortina d’Ampezzo. Eight years later, he founded Diesel and would be instrumental in the development of successful European brands including Replay, Goldie and Rivet.

In 1993, he began manufacturing a signature line, A Gold E, in Los Angeles. His subsequent venture, AG, won Sportswear International’s Best Women’s Jeans for 2002-2004. Goldschmied then created the luxury denim label GoldSign, which was merged with CITIZENS OF HUMANITY in 2007, bringing Goldschmied into the fold. “My work is like a denim research laboratory for the whole company, Goldschmied says. “I like to push the envelope, because sometimes you don’t know what the limits are until you have passed them.”